Required (3 classes or 9 credit hours) |
COM 443 |
Advertising Media |
COM 446 |
Advertising Management |
MGMT 224 |
Principles of Marketing |
or |
MGMT 324 |
Introduction to Marketing Management |
Electives (3 classes or 9 credit hours) |
COM 253 |
Introduction to Public Relations |
COM 300 |
Intro to Communication Research Methods |
or |
COM 448 |
Applied Mass Media Research |
COM 429 |
Advertising Campaigns |
MGMT 421 |
Promotion Management |
MGMT 424 |
Consumer Behavior |
